BRIEF

•  What have I found out so far?  •  Where is the project going?  •  What else do I need help with?


Brief Generator.pdf


Within your project a BRIEF can best be described as a place to reflect and take stock, to summarise what you have explored, researched and concluded in the Discover & Define phase of your work.

A Brief is simply a brief description of the main goals of the project.

 

We split this up into three sections that form a simple narrative as we answer these three simple questions:

1) What have I found out that is important to solving this problem?

2) Where do I think the project is going? At this moment right now, what are the most appropriate ways forward in delivering a solution to the user's problems?

3) What do I still need to find out about and what do I need help with?

 

...or even more simply...

 

1 What do I know?

2) Where am I going with it?

3) What what else will I need that will help me, and who will help me?

 

A brief, inevitably, will change over time0 as you find out more and needs of the user become resolved: Do no be afraid to change or adapt your brief in consultation with your user, or even throw it out and start again! A perfectly legitimate result of working hard with a user to resolve their problems can often be that you both realise you are trying to solve the wrong problem: THIS IS GOOD DESIGN!


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Think carefully about the way you express yourself in the brief and also about the way you express the project direction. It helps to re-frame and re-express the brief so that doesn't describe a single product. This allows you to think of new innovative solutions focused entirely on the problem.

See also  Re-frame / re-express