Analyse the information you have collected to identify patterns and insights 

Activity Analysis  •  Affinity Diagrams   •    Anthropometric Analysis  •  Character Profiles   •  Cognitive Task Analysis   •  Competitive Product Survey   •  Cross-Cultural Comparisons   •  Error Analysis   •  Flow Analysis   •  Historical Analysis   •  Long Range Forecasts   •  Secondary Research

Observe people to discover what they do rather than what they say they do

A Day in the Life  •  Behaviour Archeology   •  Behaviour Mapping   •  Fly on the Wall   •  Guided Tours   •   Personal Inventory  •  Rapid Ethnography   •  Shadowing   •  Social Network Mapping   •  Still-Photo Survey   •  Time-Lapse Video  

Enlist people's participation to elicit information relevant to your project

Camera Journal   •  Card Sort   •  Cognitive Maps   •  Collage   •  Conceptual Landscape   •  Cultural Probes   •  Draw the Experience  •  Extreme User Interviews  •  Five "Why?"s   • Foreign Correspondents   •  Narration   •  Surveys & Questionnaires   •  Unfocus Group   •  Word-Concept Association

Create simulations to help empathise with people and to evaluate proposed designs

Behaviour Sampling  •  Be Your Customer   •  Bodystorming   •  Empathy Tools   •  Experience Prototype   •  Informance  •  Paper Prototyping   •  Predict Next Year's Headlines  •  Quick and Dirty Prototyping   •  Role Playing   •  Scale Modelling   •  Scenarios  •  Scenario Testing   •  Try it Yourself