EMOTIONAL DESIGN Why do we love or hate products?
"If you want one golden rule that will fit everybody, this is it: Have nothing in your house that you do not know to be useful, or believe to be beautiful."
William Morris
"The Beauty of Life", 1880
Notes from Don Norman's Seminal Book "Emotional Design: Why do we love or hate things?"
• THE MEANING OF THINGS
Attractive things work better
Focus and Creativiy
The Prepared Brain
The many faces
Working with the three levels
Objects that evoke memory
The emotional appeal of photographs
Feelings of self
The personality of products
• DESIGN IN PRACTICE
Three levels of design: Visceral, Bahvioural , and Reflective
Visceral Design
Behavioural Design
Reflective Design
The devious side of design
Design by Committee versus Design by an Individual
Designing objects for fun and pleasure
- Physio-pleasure, socio-pleasure, Psycho-pleasure, Ideo-pleasure
Items of Seduction
Entice by diverting attention - Delivering surprising novelty - Go beyond obvious needs and expectation -Create an instinctive response- Espouse values or connections to personal goals - Promises to fulfill these goals - Leads the casual viewer to discover something deeper - Fulfills promises made
Music and other sounds
Seduction at the movies
Boorstien's "Vicarious" level = "Behavioural level"
Voyeuristic level
Video Games
Social cues in interaction: Physical - Psychological - Language - Social Dynamic - ocial Roles
Blaming inanimate objects
Trust and Design
Living in an untrustworthy world
Communications that serve emotion
Always connected, Always distracted
The role of design
Emotional MAchines
Emotional Things
Emotional Robots
Affection and emotion in robots
Machines that sense emotion
Machines that induce emotions in people
Asimov's Laws
The future of emotional machines and Robots: Implications and Ethical Issues
• WE ARE ALL DESIGNERS
Love/Hate relationships
Personalisation
Customsation-
If a mass produced product doesn't quite meet our needs:
1. Live with it/ put up with it. 2 Customise it. 3 Customise mass production. 4 Design our own products. 5 Modify purchased products.