Phasing (beta)

What is it?

Delivering your product or service on a curve.

What is it useful for?

Managing risk before launching on a large scale.

How can I do it?

Test out your design project on a small group of, say, 5 users. Then try it out on a group of 50 before offering it to 100. If something doesn't work, you can solve the problem before it affects many users, limiting financial loss. Even in the final Deliver phase of the Double Diamond, the design process is iterative.