Secondary Research

What is it?

Setting aside time to explore a range of published information about your customers, your competitors and political, social and economic trends.

What is it useful for?

It’s vital to explore and understand the context you’re working in and to stay up to date with the latest developments.

How can I do it?

Search online or at your local reference library (where you can ask for help). Services like Google Alerts allow you to receive automated updates about new articles in your area of interest as they are published.