Quantitative surveys

What is it?

Surveys which generate statistical data about your chosen sample of the population.

What is it useful for?

Understanding the big picture and providing you with statistics that can help to inform the direction of your project.

How can I do it?

There are two types of quantitative surveys:

1. Omnibus surveys are regular monthly surveys that allow you to place a set number of questions on a shared questionnaire with content from several organisations. This is the cheaper option but limited in scope.
2. Ad hoc surveys are bespoke pieces of work and allow you to ask as many questions as you need.

Both of these could involve commissioning a specialist market research agency. It's best to look for one familiar with the territory so that they will produce a usable report that directly responds to the needs of the project. Don't forget – the information you need may already be available on the web or at a reference library.