Morphology is a word we use to describe changing from one thing into another.

Morphology Matrix is a simple tool for systematically developing a large range of designs by morphing two themes or concepts together.

Take one image/product/concept/idea from the top row and combine it with one from the first column.

Draw the combined, morphed design in the appropriate space in the grid. (click image for printable PDF)

(see bottom of page for an example of a morphology matrix used in industrial design)