Execute your ideas and plans with skill, turning them into completed works.

Use all appropriate tools, equipment, media and technology.

Work from final approved plans to deliver highly finished, precise, functional, and long lasting products.

It is possible to execute a plan in any one of a wide range of alternative media and still be able to communicate the essence of your intentions: your designs may be executed in the form of a product, or an environment, a vehicle, a dance, a song, a rap, a symphony, a painting, a cartoon, a building, a city plan, a set of cutlery.

Be prepared to be challenged to re-express your ideas in a different media to develop your thinking in unusual and creative ways.